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Business models in media industry 2nd part

This is continuation of the article business models in media industry with presenting the next 6 models.

8. Agency Business Model

The model presumes creating internal agency in the media company. It is also one of the fastest growing sources of revenue for such companies. The expertise inside media companies is looking like an agency to more and more brands around the world. Many have given up trying to create branded content and media campaigns on their own, or even with traditional legacy agencies. As a result, many media companies that have created in-house agencies are seeing results that have come to represent from 5% to 60% of total revenue!


Financing climate innovation

Financing climate innovation is one of the topics of the "Innovating for Climate Change & Sustainability Toolkit" which is being developed under the Erasmus+ Project "Collective Innovation to Fight Climate Change"

The projected market value losses could rise by more than 200% if warming reaches 5°C as compared to 1.5°C. The socioeconomic impacts from climate change and extreme weather will be felt differently across different sectors. Research suggests that every dollar invested in climate adaptation could result in 2 to 10 USD of net economic benefit. So, investing in sustainable environment and innovation climate solutions is financially and strategically one of the best decisions for the companies including SMEs but the reality is slightly different.


Business models in media industry - 1st part

This short article is inspirated by our participation in the XD Media Hub project and our desire to share topics related to our cluster initiative called Innovation Hub for Creative and Media Industries.

The article presents the findings of research on the business models in the media industry and is based on the report The Innovation in Media World Report. It was found that in general there are 13 business models that media companies can implement in the marketplace. 

In this first part of the article, the first seven of the thirteen business models in the media industry are analysed below:


Six year aniversalry of the cluster

Dimitar Hristov - Chairman of the Board of Cluster Sofia Knowledge City

This month (December 2022) Cluster Sofia Knowledge City turns six years since its creation. On 25.10.2016, twenty five legal entities incl. companies, scientific institutes and a university signed a contract for the creation of a consortium under Trade Law with the aim of implementing a project to transform Sofia into a city of knowledge.

A little later, on 19.12.2016, a decision was made to re-register this consortium into an association under the Law of non-governmental organisations.


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