This is continuation of the article business models in media industry with presenting the next 6 models.
8. Agency Business Model
The model presumes creating internal agency in the media company. It is also one of the fastest growing sources of revenue for such companies. The expertise inside media companies is looking like an agency to more and more brands around the world. Many have given up trying to create branded content and media campaigns on their own, or even with traditional legacy agencies. As a result, many media companies that have created in-house agencies are seeing results that have come to represent from 5% to 60% of total revenue!